Finance

The Yen Carry Trade Crisis: Impact on Global Stocks

How the Yen Carry Trade Tanked Equity Markets Ah, Tokyo in mid-June. The cherry blossoms had long since fallen, but the city was alive with summer energy. I found myself seated at a charming sushi bar in the heart of Ginza. As I savored each delicate piece of sushi, I […]

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How to Get to $1M ARR

Before building a $1billion company, how about getting to $1M ARR? That’s the advise from my mentor as she tempered my ambitions and reminded me how to lay the proper foundation. Reaching the coveted $1M ARR milestone is a a big deal. It signifies not only financial stability but also […]

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Your Personal Guide to Private Equity Finance

Key Metrics for Finance Leaders and Private Equity Sponsors Congrats, you’ve been taken private for a healthy premium. Things will be a little different now for your growing company. In a private equity-sponsored company, the CFO must vigilantly monitor various key metrics to ensure financial health and operational efficiency. These […]

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Manufacturing Finance Made Easy

Tough Industry for Some Making stuff is hard and if ever there’s a difficult industry, it’s manufacturing. In software, we typically have gross margins in the 80% range which means operating margins can be healthy when you have scale.  Contrast this to my CFO friends in the manufacturing industry who […]

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Introducing the Ultimate Finance, Accounting, KPI Infographic!

Attention all Startup CEOs, Venture Capitalists, and Finance, Accounting, Sales, and Marketing Teams! Tired of sifting through endless spreadsheets and complex reports to get a comprehensive understanding of your company’s performance? Look no further! We have the perfect solution for you: Strativ’s new Financial Insights Infographic. We developed a visually […]

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A CFO’s Machine Learning Journey to Reduce Customer Churn

Thy Enemy Is Churn As a software CFO, the mandate is to efficiently grow and increase the organization’s net dollar retention rate.   You know the metric; it’s what investors prize and drives a company’s overall valuation.  Boosting revenue cost-effectively with the proper marketing channels is excellent and is often […]

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The Tug of War Between The CMO And CFO

Bridging the Gap Between Two Key Execs “What’s my budget?” asks the CMO.  “You spend way too much money” replies the CFO.  It’s a tug of war between the CMO and CFO sometimes and the roles of the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) often seem to […]

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Boost Finance Team Engagement: Effective Strategies to Thrive

The time difference, the late nights, and the questions of whether a journal entry is correct or not, it’s not fun working remotely with accounting teams.  And if people start turning off their cameras during meetings, it’s not a good sign regarding team engagement.  Maintaining high team engagement and meeting […]

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Best Software Stack To Optimize SaaS Startup Growth

Enhancing Financial Operations for Small Growing SaaS Companies Just raise money?  Now it’s time to build a great software stack.  Creating efficient financial management is essential for the success and growth of SaaS companies. Organizations can leverage a wide range of tools in their software stack to optimize their operations, […]

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