The Board says Show Me You want to add salespeople to drive your business, but the board is saying, whoa, convince us that new reps will be productive and not just burn precious cash. You can understand the concern considering that a fully loaded OTE will easily cost over $350,000 […]

Practical Tips for Getting More Cash and Reducing Stress in Your Startup Get More Cash and Sleep Better at Night In part 1 of our discussion, we discussed the importance of cash flow management and proper techniques to get the cash flow accurate (the art and science of cashflow).  In […]

Making the Right Financing Choice for a Growing Software Company Adding debt (or non-dilutive capital as some like to call it) can be a flexible option for your growing SaaS company.  In our concluding chapter, we dive deeper into the decision-making process between a revolver loan and a term loan, […]

Secured vs Unsecured Debt and Understanding Subordination So you want to borrow money for your growing startup?  In part 3 of our discussion on debt, we discuss the importance of secured and unsecured debt and how subordination comes into play as you add debt holders to your current list of […]

A CFO’s Perspective As a CFO responsible for the financial well-being of a software company, you have to balance the pros and cons of the various types of debt financing as an alternative or supplement to equity capital.  In this multi-part series, we discuss the pros and cons of debt […]

Getting Customers Excited Again As a CFO there’s so much you can do when it comes to cutting costs and optimizing the cost structure. The more productive focus is to help startup organizations drive the top line. Revenue generation, expanding the customer base, and improving customer retention and conversion are […]

What’s The Cash Position? Ask a CFO of a Series A, B, or C venture-backed company to predict their cash runway with precision and the usual response is well, it depends.  Now opex is not too difficult to calculate since it’s mostly headcount, cloud costs, marketing programs, and some remaining […]

How’s Business?  Sharpen Your Response with KPIs There’s no room for guesswork in today’s competitive world, and it’s critical to have a quick view of business dynamics as the strategic CFO.  And when you’re talking to the board, there’s nothing like exuding confidence with all the relevant data at your […]